
‘White Album’ Tūī
Client: RECORDED MUSIC NZ
2023
Creative Direction
Project management
Fabrication by Wēta Workshops
Recorded Music NZ commissioned a bespoke, one-off Tūī to commerorate retiring Board chair, Chris Caddick.
Prior to his Recorded Music NZ role, Caddick had been the Managing Director of EMI whose roster included The Beatles; an artist Caddick is also a fan of. Using this as the inspiration, we conceptualised ‘The White Tūī’ in homage to the famous Beatles album.