‘White Album’ Tūī

Client: RECORDED MUSIC NZ
2023

  • Creative Direction

  • Project management

  • Fabrication by Wēta Workshops

Recorded Music NZ commissioned a bespoke, one-off Tūī to commerorate retiring Board chair, Chris Caddick.

Prior to his Recorded Music NZ role, Caddick had been the Managing Director of EMI whose roster included The Beatles; an artist Caddick is also a fan of. Using this as the inspiration, we conceptualised ‘The White Tūī’ in homage to the famous Beatles album.

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