‘Pure Heroine’ Tūī

Client: RECORDED MUSIC NZ
2025

• Creative Direction

• Project management

• Fabrication by 3DWorx

Recorded Music NZ commissioned a bespoke, one-off Tūī to commemorate retiring Board member and Universal Music chairman, Adam Holt.

During his tenure at Universal, Adam was responsible for the signing on Lorde. Her debut album ‘Pure Heroine’ was the inspiration point for this Tūī, with the traditional wood of the regular trophy bleeding into jet back resin flecked with gold. The inscription on the base matches the font used on the album also.