Volume South @ MIT

28 OCT 2017 – 21 MAY 2017
Client: AUCKLAND MUSEUM / NZ MUSIC HALL OF FAME TRUST

• Consultancy

• Visual Identity: Jess Gommers, Auckland Museum
  
  Fed by street culture, church choirs, R ‘n’ B clubs and hip-hop, the story of South Auckland music is an explosive mix of hustle, talent and originality.

Volume South at MIT tells this story in the South Auckland edition of our home-grown exhibition about making music in Aotearoa.

Volume South at MIT champions the artists and scenes that represent Southside pride. Emerging talent is featured alongside the early trailblazers including Urban Pacifika Records, the Fuemana family, Dawn Raid Entertainment and Ōtara Music Arts Centre, which had a key role in cultivating local artists.

Our role in this included:
Lead consultantancy with advisement to the Auckland Museum project team on all music matters via our extensive music industry knowledge & networks.

The accompanying documentary made by Malosi Pictures can be viewed HERE.